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OUR TEAM OF OPERATIONS EXPERTS.

FOOD I BEVERAGE I CPG I NUTRACEUTICALS & MORE

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SENIOR PARTNERS.

BRANDON HERNANDEZ

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Brandon Hernandez, certified in SQF ll and HACCP, is a distinguished Senior Partner at Whole Brain Consulting, a prominent firm with a national presence, operating through its well-established offices in Colorado and Chicago. Holding an academic foundation in Biology from the esteemed Colorado State University (Go Rams! — with all due respect to our friends in Boulder), Brandon embarked on his professional journey at Zateca Foods. Here, he delved into multifaceted roles encompassing food safety, supply chain management, research and development, and general plant operations oversight. Over the years, he meticulously advanced through the ranks, garnering comprehensive experience in various aspects of food manufacturing, quality assurance, and supply chain optimization.

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WILLIAM MADDEN Ph.D.

Senior partner, William Madden Ph.D., has worked in the food industry for the past 20 years. He specializes in big-picture operations supply chain management and contract negotiation between food companies and contract manufacturers. Madden has helped everything from start-ups to multimillion-dollar businesses find perfect-match contract manufacturers, setting them up for long-term success. He is also the author of “Separating the Con Man From the Co Man – A Guide to Contract Manufacturing" (Train of Thought Press, available at Barnes and Noble and Amazon).

TEAM WBC.

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Andrea has over 20 years in the food and beverage industry, spent extensively in supply chain, quality, and operations. Blau is capable of accomplishing: customer growth, cost-savings initiatives, promotion execution, project management, customer on-boarding, new product launches, SKU rationalization, and product transitions. Prior to joining Whole Brain Consulting, Blau’s career history includes the following organizations: SYGMA/SYSCO, Einstein Noah Restaurant Group, and Natural Food Works.

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Anthony has more than 40 years of experience in manufacturing operations with leading companies in the food, pharmaceutical, and confectionery industries. He has performed significant work with product and plant start-ups, project management, management development, cost control, labor-management relations and negotiations, and contract manufacturing, moving major brands and new products from internal manufacturing to successful contract partners.

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A leader of growth and innovation with 9 years of experience in small business operations management and small business startups, Arlent has worked with many small business owners to get started and set up their businesses for success. Experienced in strategic planning, growth, and process implementation for projects, and successfully managing project steps and client expectations during projects. Skills range from evaluating businesses and conducting industry research to providing owners with prized insight toward the growth of their businesses. Arlent supports and works closely with the rest of the team to move projects along quickly and successfully.

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Beth's depth of knowledge in the food industry includes the following: 30+ years in the food industry, project management from idealization to commercialization, process optimization, specification development, formulation, training and teaching. Weber is also HACCP certified and has worked with Post Foods LLC as an R&D and principal scientist. Weber has also worked with well-known companies, such as Frito-Lay Manufacturing and more.

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Supply chain expert Charles (Chuck) is career-focused on operations, contract manufacturing, and procurement, leveraging the latest tools to drive world class performance into end to end supply chains. Driven to optimize supply chain solutions and innovation. Mr. O’Brien provides a wide range of skills for the team of Whole Brain Consulting.

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Jadon began working for Whole Brain Consulting at the beginning of the year 2017 and has proven to be an asset to the Whole Brain staff. Jadon’s roles include but are not limited to Marketing, graphic and web design, operations, internal support, office and schedule maintenance and providing resources for the staff of Whole Brain.

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Larry has over 25 years of business management, marketing, and entrepreneurial experience including co-founding Sneaky Chef Foods, a national food line distributed in mainstream grocery and natural channels. Chase specializes in minimizing COGs via lean sourcing of ingredients and componentry, tight management of inventory levels and streamlining of logistics. He has maximized profitability at every business he has been involved in through accurate forecasting, competitive placement and pricing, market vision and trend analysis.

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Meet Michael, a supply chain and logistics expert with over a decade of hands-on experience in optimizing the movement of goods. Michael specializes in managing inbound and outbound transportation systems, making him a valuable asset to businesses of all sizes. Michael's proficiency lies in the intricate world of supply chain and logistics. He knows the ins and outs of streamlining the transportation process, ensuring that goods flow smoothly from suppliers to your doorstep. His keen eye for detail and extensive knowledge of industry best practices are the driving forces behind his success.

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Monica graduated from Colorado State University in 2014 with a BS in Food Science and Human Nutrition. Since graduating college, Monica has been employed in the food industry with positions in both the R&D and QA departments. A considerable portion of her time has been spent with Co-packers and smaller start-ups; Monica also has many years of experience with corporate retailers and multi-million dollar companies. For most of the past decade, Smith has focused on conducting GAP audits, educating and advancing companies to become GFSI certified, and improving quality programs. Additionally, Monica is an SQF Practitioner and HACCP certified. Her experience spans a broad range: from RTE, snacks, bars, and bakery to produce, frozen meals, USDA, and butter.

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Nadeem has over 15 years of experience in the CPG food industry, seven of which involved contract manufacturing, sourcing, operations management, contract negotiation and innovation projects for Fortune 500 companies and start-ups. Having managed contract manufacturing operations at Nestlé and Unreal Brands, Srouji brings vast experience and knowledge of the confections and snacks industry, including the development of best practices to drive innovation, flexibility, speed to market, and cost savings.

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Patrick is an Industrial Engineer with an extensive background in Manufacturing, Warehousing Optimization, Distribution, and Lean Engineering Implementations. With 20 years of experience, he specializes in cost-saving initiatives for clients via process improvement, throughput improvement, labor reduction, yield improvement, and supply chain negotiation. His projects incur double-digit percentage savings, mostly without additional capital equipment or technology investments. He has worked in over a dozen industries, ranging from beverage distribution, aerospace, and defense to food manufacturing. He has served as a Project Engineer, Project Manager, Director of Operations, Vice President of Business Development, and Vice President of Continuous Improvement. Client Assessments & Project Implementation Throughput Improvement Cost Reduction Layout Optimization Time & Motion Studies Line Balancing Engineering Standards development Supply Chain Assessments & Implementation Technology Assessments & Implementation Warehouse Assessments & Implementation

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Shannon has over 10 years of experience in the food Industry, specializing in Beverages and Nutraceuticals. She has a B.S. Degree in Food Science form the University of Tennessee and a Degree in the Culinary Arts from the Arts Institute of Nashville. She has held lead roles in both Quality Assurance and Product Development and is Certified in SQF II and HACCP. Shannon spent most of her career developing products for major companies such as Walmart, Costco, Whole Foods, 7 Eleven, and many others large and small. Her specialty lies in R&D, product setup, and process/plant auditing of beverages both powdered and liquid. She has worked extensively with coffee, juices, teas, sports drinks, canned drinks, etc. on lines ranging from aseptic fill to cold fill and everything in between.

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Steven comes to us with a wide range of skills but specializes in forecasting and production planning, strategic sourcing, operations management, customer/vendor relations, logistics, lean manufacturing, and streamlining supply chains to maximize profits. Steven provides operational guidance so that companies can focus on growth and has been instrumental in helping to successfully bring several CPG products to market. With over 20 years of experience across a variety of industries, Steven has led small to large firms towards their successful growth.

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With over a decade of experience in the food and beverage sector, Tiffanie has consistently demonstrated her ability to streamline processes and optimize supply chain management. Her career began in demand planning and forecasting, where she honed her skills and developed a deep understanding of the unique challenges in this dynamic field. Tiffanie's proficiency in demand forecasting has been instrumental in helping food and beverage companies efficiently allocate resources, reduce waste, and meet customer demand with precision.

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"Brandon has been providing food safety and food manufacturing support for us across multiple businesses over the past several years. Whether it is food processing line design, quality standards or food safety consulting, Brandon has consistently demonstrated his knowledge and expertise.”— 505 Southwestern 

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