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  • Writer's pictureJadon Groves

Is your business ready for a co-packer? Here’s what you need to know

How does a brand know it's the right time to start exploring contract manufacturing?


William Madden: My stance? I tell my clients they need to make a decision: either make the product or sell the product. If you enjoy making product, become the co-packer. If you like branding and selling, become a brand. Don't try to be both. I say this because you only have so much capital and time. Whatever you spend on a plant is that much less you have for building your brand. It's also a huge distraction to run a plant. You have to deal with a thousand issues every day and it takes away your most valuable resource—time—which can hinder the growth of your brand.


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