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  • Writer's pictureJadon Groves

Podcast: Whole Brain Consulting founder William Madden on his product development super powers

William Madden didn’t mean to go into food manufacturing, but a bet at Georgia Tech piqued his interest in barrier packaging, and the rest is a funny and adventurous history. He came onto the podcast to share some keys to success for product development and how his specialty as a contract negotiator was honed by sitting on both the customer and co-manufacturer’s perspective.


*Right Brain Consulting is now Whole Brain Consulting.


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